Logos present your company's professional image and establish customer recognition. Your logo should be on everything your business markets. An effective logo tells the customer what you do. Some basic design rules for logos are:
Keep it simple.
Colors are powerful but make sure the logo looks good in black and white.
Your logo should be scaleable and easy to reproduce.
Your logo should separate you from your competitors.
Your logo should have the right typeface for what you sell.
Keep the logo name short.
Use a tag line to communicate more detail.
Consider trends. A logo designed to follow a cool trend today could look outdated tomorrow.
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