Building blocks of direct mail advertising:

The key to getting good direct mail results is for marketers to understand their positioning, identifying what differentiates their products or brands from other companies'. Then the mail piece should represent those facts and communicate them to the audience.

Another important item is to know the U.S. Postal Service requirements. This can save money and time, and assure that your mailer is delivered accurately.

 

 

 

 

 

 

Direct Mail

View some of our work:

First | Previous | Next | Last


Postcard promoting birthing center website. This
website was promoted on billboards, and other
marketing materials. Direct mail has helped
increased the hospital maternity goals for new patients.

moving postcard
Quality Details moving postcard
syringe direct mailer
Recruitment mailer- The highly creative mailer has been used
numerous times because it works. Respondents see the syringe
in a translucent envelope and drive them to the Medical Center
website or they call.
envelope showing mailer
Recruitment mailer inside a translucent envelope with
bandaid mail label
postcard for environmental company
Postcard promoting new product for an environmental
company. This is one of the first mailers that
Intellishare Environmental sent out talking about
the first-ever clean air product. Response helped
boost the company to fantastic sales.
open house postcard for rehab center
Open house postcard for Rehab Center
law firm open house
Bakke Norman open house invite. This
classy builiding along with the invite
had record numbers attend one really
nice and fun Open House event.

Who reads direct mail? Using a reliable list you may get 1-2% who will respond to
your mailer. A good product or service will get better response than an inferior one,
no matter how effective a direct mail piece is. If you are mailing to build new business,
give them a reason to buy. A free trial. A great guarantee or a premium. And make a
clear call to action. Direct mail can also be used for announcing a new website, new location, open house, etc. Remember, if you don't market you make it harder for
people to remember you when they need your product.