Building blocks of direct mail advertising:

The key to getting good direct mail results is for marketers to understand their positioning, identifying what differentiates their products or brands from other companies'. Then the mail piece should represent those facts and communicate them to the audience.

Another important item is to know the U.S. Postal Service requirements. This can save money and time, and assure that your mailer is delivered accurately.

 

 

 

 

 

 

Direct Mail

View some of our work:

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Postcard promoting birthing center website
moving postcard
Quality Details moving postcard
syringe direct mailer Recruitment mailer
envelope showing mailer
Recruitment mailer inside a translucent envelope with
bandaid mail label
postcard for environmental company
Postcard promoting new product for an environmental company
open house postcard for rehab center
Open house postcard for Rehab Center
postcard for athletic clubs weight loss challenge
Athletic club weight loss promotion
law firm open house
Bakke Norman open house invite

Who reads direct mail? Using a reliable list you may get 1-2% who will respond to
your mailer. A good product or service will get better response than an inferior one,
no matter how effective a direct mail piece is. If you are mailing to build new business,
give them a reason to buy. A free trial. A great guarantee or a premium. And make a
clear call to action. Direct mail can also be used for announcing a new website, new location, open house, etc. Remember, if you don't market you make it harder for
people to remember you when they need your product.